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" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

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" A smartphone is great for when one person is documenting another thing or another person doing something. "

" Automobiles are dangerous as all get-out. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" Smartphones are always in your pocket. They're about reactive capture. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" The best way to fire somebody is to compassionately fire them. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" I'm half Puerto Rican. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" You know what the best thing about morning ski trips are? McDonald's! "

" GoPro lets people take other people along for the ride with them. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" I still drink a couple of Red Bulls every day. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" When I was 22, I realised I wanted to be an inventor. "

" I have a GoPro in the trunk of my streetcar. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" YouTube didn't really start to hit its stride until 2006. "

" I wore a GoPro camera on my head for all three of my boys. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "