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" No surfer wants to be the photographer, especially when the waves are good. "

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" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" When I was 22, I realised I wanted to be an inventor. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Surfing is such an incredible experience with a huge ego element. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" You know what the best thing about morning ski trips are? McDonald's! "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" In the early years, I would say GoPro's products were not that impressive. "

" I'll let myself obsess over things. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" GoPro lets people take other people along for the ride with them. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" YouTube didn't really start to hit its stride until 2006. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

" I wore a GoPro camera on my head for all three of my boys. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" I still drink a couple of Red Bulls every day. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "