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" GoPro lets people take other people along for the ride with them. "

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" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

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" Surfing is such an incredible experience with a huge ego element. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" I still drink a couple of Red Bulls every day. "

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" No surfer wants to be the photographer, especially when the waves are good. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" You know what the best thing about morning ski trips are? McDonald's! "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" Smartphones are always in your pocket. They're about reactive capture. "

" I'm half Puerto Rican. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "