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" If you really want to kill morale, have layoffs every two months for the next two years. "

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" A passive approach to professional growth will leave you by the wayside. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal. "

" Good managers have a bias for action. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" Celebrate what you want to see more of. "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" Leaders understand the ultimate power of relationships. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it. "

Change The World

" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "

" Excellent firms don't believe in excellence - only in constant improvement and constant change. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "