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" People around the world, they want the authentic Starbucks experience. "

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" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" Do I take criticism of Starbucks personally? Of course I do. "

" The challenge of the retail business is the human condition. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" When it comes to Starbucks, I take every threat very personally. "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "

" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "

" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "

" I'm a voracious reader. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" This may sound a bit naive, but I got here by believing in big dreams. "

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "

" Everyone must have a shot at the American Dream. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "

" Don't buy preground coffee. "

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" I love being the underdog. "

" America's leaders need to put their feet in the shoes of working Americans. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "