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" People don't go buy GoPro for the thing; they buy it for what the thing does. "

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" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" I want to want to go to work in the morning. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" When I was 22, I realised I wanted to be an inventor. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" Smartphones are always in your pocket. They're about reactive capture. "

" I'm half Puerto Rican. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" Automobiles are dangerous as all get-out. "

" Fear drives you a lot harder than success does. "

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" You know what the best thing about morning ski trips are? McDonald's! "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" Losing other people's money was terrible. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "