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" When I was 22, I realised I wanted to be an inventor. "

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" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" A smartphone is a mobile computer in your pocket. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" The best way to fire somebody is to compassionately fire them. "

" Dedicating myself to actually following through was my single biggest achievement. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Smartphones are always in your pocket. They're about reactive capture. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" I want to want to go to work in the morning. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" Losing other people's money was terrible. "

" I wore a GoPro camera on my head for all three of my boys. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "