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" The skills associated with knowledge creation are totally different from the skills associated with production. "

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" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

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" When times are good, there is budget available for increased research on secondary products or customers. "

" Understanding place is critical to achieving corporate growth. "

" It's impossible for any institution to compete unless you can afford world class faculty. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" Obama and Clinton make an interesting contrast in brands. "

" Ease of navigation is important in both physical and virtual space. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" Consumer behaviour changes in a glacial fashion. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" Every company, large and small, has an impact on health. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

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" If there is cultural imperialism, it is definitely American. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" Coca-Cola is an American icon. "

" View health as an investment, not an expense. "

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "