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" Coca-Cola is an American icon. "

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" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" The opinions of a convenience sample... may not represent all users. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" Ease of navigation is important in both physical and virtual space. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" The FTC doesn't regulate political speech. "

Political Speech

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" Consumers around the world are excited to share common experiences. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" Understanding place is critical to achieving corporate growth. "

" To be a dean, you have to be a salesman as well as a scholar. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" Personal brand equity erodes much faster than corporate brand equity. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" If there is cultural imperialism, it is definitely American. "

" View health as an investment, not an expense. "

" Obama and Clinton make an interesting contrast in brands. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "