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" To be a dean, you have to be a salesman as well as a scholar. "

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" Consumers around the world are excited to share common experiences. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" Consumer behaviour changes in a glacial fashion. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" The opinions of a convenience sample... may not represent all users. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" If there is cultural imperialism, it is definitely American. "

" Paying extra for prime placement can often pay off. "

" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "

" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "

" Personal brand equity erodes much faster than corporate brand equity. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" Coca-Cola is an American icon. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

" Understanding place is critical to achieving corporate growth. "

" The FTC doesn't regulate political speech. "

Political Speech

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" View health as an investment, not an expense. "