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" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

Nick Woodman

Team

Feel

Good

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" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

Nick Woodman

Never

Surfing

" When I was 22, I realised I wanted to be an inventor. "

" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "

" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

Nick Woodman

Sports

Think

" Automobiles are dangerous as all get-out. "

Nick Woodman

Dangerous

Automobiles

" Dedicating myself to actually following through was my single biggest achievement. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" Losing other people's money was terrible. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

Nick Woodman

People

Way

" No surfer wants to be the photographer, especially when the waves are good. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" The best way to fire somebody is to compassionately fire them. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

Nick Woodman

Wife

" GoPro lets people take other people along for the ride with them. "

" You know what the best thing about morning ski trips are? McDonald's! "

" Surfing is such an incredible experience with a huge ego element. "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" Smartphones are always in your pocket. They're about reactive capture. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "