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" The best way to fire somebody is to compassionately fire them. "
Nick Woodman
Fire
Best Way
Best
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" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "
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" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "
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" I still drink a couple of Red Bulls every day. "
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" As long as we continue to execute, everything will work out for everybody at GoPro. "
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" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "
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" I lost $4 million of other people's money between the ages of 24 and 26. "
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" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "
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" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "
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" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "
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Cool
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" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
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Beginning
Small
Money
" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "
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" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "
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" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "
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" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "
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Growth
Capture
Unique
" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "
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People
You
Content
" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "
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Fun
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Meaning
" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
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Beach
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" Smartphones are always in your pocket. They're about reactive capture. "
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Your
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" I want to want to go to work in the morning. "
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Want
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" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "
Nick Woodman
Yourself
You
Only
" I have a GoPro in the trunk of my streetcar. "
Nick Woodman
Streetcar
Trunk
" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "
Nick Woodman
Themselves
Magic
New
" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "
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Evening
Time
Morning
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
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Job
Feel
Depression
" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "
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Place
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" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "
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Parents
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" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "
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" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "
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" At a certain point, the services that you build around the hardware become more important than the hardware itself. "
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