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" Surfing is such an incredible experience with a huge ego element. "

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" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" You know what the best thing about morning ski trips are? McDonald's! "

" YouTube didn't really start to hit its stride until 2006. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" No surfer wants to be the photographer, especially when the waves are good. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" I'll let myself obsess over things. "

" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" I wore a GoPro camera on my head for all three of my boys. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" The best way to fire somebody is to compassionately fire them. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "