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" America's health depends on all businesses, not just healthcare companies, to do their part. "

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" Obama and Clinton make an interesting contrast in brands. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" When times are good, there is budget available for increased research on secondary products or customers. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" Coca-Cola is an American icon. "

" The opinions of a convenience sample... may not represent all users. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "

Black And White

" Consumer behaviour changes in a glacial fashion. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" If there is cultural imperialism, it is definitely American. "

" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" Ease of navigation is important in both physical and virtual space. "

" China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. "

" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "

" Consumers around the world are excited to share common experiences. "