Get QuoteDark Inspirational Quotes App

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

Related Quotes:

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" Consumers around the world are excited to share common experiences. "

" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" Obama and Clinton make an interesting contrast in brands. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. "

" The opinions of a convenience sample... may not represent all users. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" There are distinct categories of consumers, each of which needs to be addressed in a different way. "

" View health as an investment, not an expense. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" America's health depends on all businesses, not just healthcare companies, to do their part. "

" Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. "

" Every company, large and small, has an impact on health. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. "

" Personal brand equity erodes much faster than corporate brand equity. "

" Paying extra for prime placement can often pay off. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" Consumer behaviour changes in a glacial fashion. "

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" To be a dean, you have to be a salesman as well as a scholar. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" Younger people obviously are more likely to openly express their political affiliations in terms of gear. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "