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" The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. "

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" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "

John Quelch

Coke

Down

Drink

" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "

" What you don't do is contacting someone you haven't reached out for 10 years and asking for money. "

" Consumers around the world are excited to share common experiences. "

" Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. "

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "

" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "

" To be a dean, you have to be a salesman as well as a scholar. "

" Paying extra for prime placement can often pay off. "

" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "

" Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. "

" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "

" You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. "

" If there is cultural imperialism, it is definitely American. "

" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "

John Quelch

Time

Brand

" If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. "

" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "

" The only thing you need to set up a business school is a warm body and a piece of chalk. "

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "

" Ease of navigation is important in both physical and virtual space. "

" You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news. "

" Obama and Clinton make an interesting contrast in brands. "

" Understanding place is critical to achieving corporate growth. "

" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "

" View health as an investment, not an expense. "

" The skills associated with knowledge creation are totally different from the skills associated with production. "

" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "

" Every company, large and small, has an impact on health. "

" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "

" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "