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" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "
Nick Woodman
Time
Work
Me
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" A smartphone is great for when one person is documenting another thing or another person doing something. "
Nick Woodman
Something
Doing
Great
" GoPro lets people take other people along for the ride with them. "
Nick Woodman
Along
Other
People
" On the road and traveling - that's when people are at their most creative. "
Nick Woodman
Most
Traveling
Road
" Things that burn very brightly, we wonder how long they can keep burning. "
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Burn
How
Keep
" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "
Nick Woodman
People
Entertainment
Content
" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "
Nick Woodman
Team
Feel
Good
" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "
Nick Woodman
Really
Video
Word-Of-Mouth
" I have a GoPro in the trunk of my streetcar. "
Nick Woodman
Streetcar
Trunk
" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "
Nick Woodman
Sell
I Can
Believe
" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "
Nick Woodman
Traditional
Because
Camera
" Losing other people's money was terrible. "
Nick Woodman
Money
Terrible
Losing
" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "
Nick Woodman
Think
Time
Decision
" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "
Nick Woodman
Life
Different
Just
" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "
Nick Woodman
Parents
Back
Week
" I still drink a couple of Red Bulls every day. "
Nick Woodman
Every Day
Red
Still
" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "
Nick Woodman
Cool
Good
Play
" No surfer wants to be the photographer, especially when the waves are good. "
Nick Woodman
Good
Wants
Waves
" People use GoPros to capture the experiences they are passionate about. "
Nick Woodman
Experiences
People
Passionate
" In the early years, I would say GoPro's products were not that impressive. "
Nick Woodman
Say
Products
Years
" Dedicating myself to actually following through was my single biggest achievement. "
Nick Woodman
Myself
Single
Achievement
" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "
Nick Woodman
Surfing
Cool
Guy
" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
Nick Woodman
Beach
Father
Grow
" A smartphone is a mobile computer in your pocket. "
Nick Woodman
Computer
Mobile
Pocket
" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "
Nick Woodman
Brand
Celebrate
Drink
" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "
Nick Woodman
Themselves
Magic
New
" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "
Nick Woodman
Problem
Important
People
" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "
Nick Woodman
Friend
Early
Who
" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "
Nick Woodman
Content
Creating
Sharing
" I lost $4 million of other people's money between the ages of 24 and 26. "
Nick Woodman
Lost
Million
People
" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "
Nick Woodman
Creative
Business
Freedom