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" I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. "

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" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "

" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "

" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" My kids probably started drinking coffee in their late teens. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" When it comes to Starbucks, I take every threat very personally. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" The lifeblood of job creation in America is small business, but they can't get access to credit. "

" I can't imagine a day without coffee. I can't imagine! "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" Great opportunities can be and have been created during tough economic times. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" When you start a company, it's a singular focus. You have the wind at your back. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

" Cutting prices or putting things on sale is not sustainable business strategy. "

" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" We need to reinvent food at Starbucks. Less could be more. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" America's leaders need to put their feet in the shoes of working Americans. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "