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" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

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" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" We work in an industry where people invent technology to avoid what we create. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" I haven't lost that quest and that thirst to do something great. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" I am the most competitive person you will ever meet. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" I really care about leaving a trail of goodness wherever we can. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" I've worked around the world. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" I don't want to spread myself so thin that I achieve nothing. "

" If people know they're being sold to, you can celebrate the sell. "

" Your campaign shouldn't just die the day you spend your last cent. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" We're moved by emotions and characters and stories. We love that. "