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" Your campaign shouldn't just die the day you spend your last cent. "

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" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" Caring makes you want to work harder. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" Under Armour is not about the Left or the Right. It's about moving forward together. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Sometimes the best ideas will come in the least inspiring places. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" Online is amazing, but it, in itself, is not a solution. "

" I am the most competitive person you will ever meet. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" I really care about leaving a trail of goodness wherever we can. "

" I'm proud to say that I'm in advertising. "

" Do something great that you really believe is great. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" I haven't lost that quest and that thirst to do something great. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "