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" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

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" Do the work you believe in - if there's an authentic reason for doing it. "

" I'm proud to say that I'm in advertising. "

" As a typical creative, I am all ego and insecurity! "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" Creativity has got to have some edge to it, doesn't it? "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" I've worked around the world. "

" I just loved the idea of writing for different personalities all the time. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" We're moved by emotions and characters and stories. We love that. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" Caring makes you want to work harder. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" I really care about leaving a trail of goodness wherever we can. "