Get QuoteDark Inspirational Quotes App

" We're moved by emotions and characters and stories. We love that. "

Related Quotes:

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" I'm not an executive. I'm a creative person. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" I don't want to spread myself so thin that I achieve nothing. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" We work in an industry where people invent technology to avoid what we create. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" As a typical creative, I am all ego and insecurity! "

" I haven't lost that quest and that thirst to do something great. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" Do something great that you really believe is great. "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" Your campaign shouldn't just die the day you spend your last cent. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" We strive to do stuff that connects with people. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" I just loved the idea of writing for different personalities all the time. "