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" I don't want to spread myself so thin that I achieve nothing. "

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" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" I just loved the idea of writing for different personalities all the time. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" If people know they're being sold to, you can celebrate the sell. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" Online is amazing, but it, in itself, is not a solution. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" We strive to do stuff that connects with people. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "