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" I really care about leaving a trail of goodness wherever we can. "

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" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" I'm proud to say that I'm in advertising. "

" We don't like offending anyone. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" I strive every day to do things that make a difference. "

Make A Difference

" I am the most competitive person you will ever meet. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" We strive to do stuff that connects with people. "

" Creativity has got to have some edge to it, doesn't it? "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" I haven't lost that quest and that thirst to do something great. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "