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" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "
David Droga
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Think
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" Online is amazing, but it, in itself, is not a solution. "
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" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "
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" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
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" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "
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" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "
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" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "
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" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "
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" I think the best way to show appreciation for things going well is to make things better. "
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" Do something great that you really believe is great. "
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" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "
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Need
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" I'm proud to say that I'm in advertising. "
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" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "
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" We work in an industry where people invent technology to avoid what we create. "
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" Before the term 'viral video' came out, we used the mass media to our advantage. "
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" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "
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Good
Day
" Under Armour is not about the Left or the Right. It's about moving forward together. "
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Right
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Moving Forward
" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
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Work
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Leader
" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "
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Trying
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" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "
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" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "
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Believe
Ideas
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" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "
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Results
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Yourself
" I secretly wish I had experienced advertising in the 'Mad Men' period. "
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Wish
Advertising
Period
" I haven't lost that quest and that thirst to do something great. "
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Thirst
Great
Lost
" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "
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" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "
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Want
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" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "
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" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "
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" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "
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" I'm not an executive. I'm a creative person. "
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" If you don't have reservations, you're a fool. You can't go blind into something. "
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