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" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

David Droga

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Opportunity

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David Droga

Expectation

Opportunity

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" There is good business doing good. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" Caring makes you want to work harder. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" If we turn on our best, where do we go from there? "

" If people know they're being sold to, you can celebrate the sell. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" We strive to do stuff that connects with people. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" Creativity has got to have some edge to it, doesn't it? "

" We don't like offending anyone. "

David Droga

Anyone

Offending