Get QuoteDark Inspirational Quotes App

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

David Droga

View

Words

Technology

Related Quotes:

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" We work in an industry where people invent technology to avoid what we create. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" Do something great that you really believe is great. "

" We're moved by emotions and characters and stories. We love that. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" If we turn on our best, where do we go from there? "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Creativity has got to have some edge to it, doesn't it? "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" I'm proud to say that I'm in advertising. "

" The greater the pressure and expectation, the more I relish the opportunity. "

David Droga

Expectation

Opportunity

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" Our work can always get better, and we are constantly striving for that. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" I am the most competitive person you will ever meet. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" The agency is who it is because of many, many, many chapters that needed to happen. "