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" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "
David Droga
Lazy
Doing
Television
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" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "
David Droga
You
Just
Sweet
" The agency is who it is because of many, many, many chapters that needed to happen. "
David Droga
Because
Agency
Happen
" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "
David Droga
Want
Worthy
Society
" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "
David Droga
Good
People
Amazing
" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "
David Droga
Through
Ads
Good
" We strive to do stuff that connects with people. "
David Droga
Stuff
Connects
People
" As a typical creative, I am all ego and insecurity! "
David Droga
Ego
I Am
Typical
" I don't want to spread myself so thin that I achieve nothing. "
David Droga
Thin
Want
Myself
" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
David Droga
Company
People
Say
" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "
David Droga
Experience
Been
World
" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "
David Droga
Advertising
World
Government
" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "
David Droga
Purpose
Say
Said
" I just loved the idea of writing for different personalities all the time. "
David Droga
Just
Loved
Different
" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "
David Droga
Believe
Ideas
Thinking
" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "
David Droga
Believe
Good
Great
" Do something great that you really believe is great. "
David Droga
You
Something
Believe
" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "
David Droga
Loyalty
You
Success
" I've worked around the world. "
David Droga
Worked
World
Around
" I'm not an executive. I'm a creative person. "
David Droga
Person
Creative
Executive
" Generosity is as much showing your vulnerability as it is your passion for something. "
David Droga
Your
Vulnerability
Passion
" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "
David Droga
Yes
Advertising
Important
" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
David Droga
People
Creative
Want
" I think the best way to show appreciation for things going well is to make things better. "
David Droga
Way
Appreciation
Best
" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "
David Droga
Purpose
Advertising
Great
" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "
David Droga
Good
Support
Creativity
" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "
David Droga
Belonging
Desire
Love
" I don't want Droga5 to be the biggest agency; I want it to be the best. "
David Droga
Want
Agency
Best
" If we turn on our best, where do we go from there? "
David Droga
Best
Where
Turn
" Under Armour is not about the Left or the Right. It's about moving forward together. "
David Droga
Right
Together
Moving Forward
" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "
David Droga
Work
Smart
People