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" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

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" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" There is good business doing good. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" I'm not an executive. I'm a creative person. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" Caring makes you want to work harder. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" If we turn on our best, where do we go from there? "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" Do something great that you really believe is great. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" I just loved the idea of writing for different personalities all the time. "

" We don't like offending anyone. "