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" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "
" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "
" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "
" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "
" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
" Creativity is a game changer. That's true of society, in advertising and in life. "
" We work in an industry where people invent technology to avoid what we create. "
" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "
" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "
" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "
" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "
" We're moved by emotions and characters and stories. We love that. "
" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "
" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "
" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "
" Caring makes you want to work harder. "
" Our work can always get better, and we are constantly striving for that. "
" I really care about leaving a trail of goodness wherever we can. "
" I was always obsessed with being a writer of some sort. "
" Your campaign shouldn't just die the day you spend your last cent. "
" We strive to do stuff that connects with people. "
" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "
" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "
" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "
" I think the best way to show appreciation for things going well is to make things better. "
" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "
" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "
" Under Armour is not about the Left or the Right. It's about moving forward together. "
" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "
" Like anyone, I'm scared of failure. That drives you to work really hard. "
" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "