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" We work in an industry where people invent technology to avoid what we create. "

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" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" If people know they're being sold to, you can celebrate the sell. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" Your campaign shouldn't just die the day you spend your last cent. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" I strive every day to do things that make a difference. "

Make A Difference

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" I just loved the idea of writing for different personalities all the time. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" I'm proud to say that I'm in advertising. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "