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" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

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" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" Creativity has got to have some edge to it, doesn't it? "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" I just loved the idea of writing for different personalities all the time. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" I haven't lost that quest and that thirst to do something great. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" We don't like offending anyone. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" I strive every day to do things that make a difference. "

Make A Difference

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" Online is amazing, but it, in itself, is not a solution. "