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" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

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" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" I think the best way to show appreciation for things going well is to make things better. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" Online is amazing, but it, in itself, is not a solution. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" I'm not an executive. I'm a creative person. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" I really care about leaving a trail of goodness wherever we can. "

" Your campaign shouldn't just die the day you spend your last cent. "

" There is good business doing good. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" I haven't lost that quest and that thirst to do something great. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" I'm proud to say that I'm in advertising. "

" I strive every day to do things that make a difference. "

Make A Difference

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "