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" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

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" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

David Droga

Find

People

Better

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" I've worked around the world. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" There is good business doing good. "

" We're moved by emotions and characters and stories. We love that. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" If people know they're being sold to, you can celebrate the sell. "

" The greater the pressure and expectation, the more I relish the opportunity. "

David Droga

Expectation

Opportunity

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" I'm proud to say that I'm in advertising. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" As a typical creative, I am all ego and insecurity! "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" Your campaign shouldn't just die the day you spend your last cent. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "