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" If people know they're being sold to, you can celebrate the sell. "

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" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" We don't like offending anyone. "

" Creativity has got to have some edge to it, doesn't it? "

" We work in an industry where people invent technology to avoid what we create. "

" I was always obsessed with being a writer of some sort. "

" Online is amazing, but it, in itself, is not a solution. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" I've worked around the world. "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" Your campaign shouldn't just die the day you spend your last cent. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" I'm proud to say that I'm in advertising. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" I don't want to spread myself so thin that I achieve nothing. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "