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" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

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" I think the best way to show appreciation for things going well is to make things better. "

" I really care about leaving a trail of goodness wherever we can. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" Caring makes you want to work harder. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" Creativity has got to have some edge to it, doesn't it? "

" Our work can always get better, and we are constantly striving for that. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" I've worked around the world. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" I'm not an executive. I'm a creative person. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" I haven't lost that quest and that thirst to do something great. "

" I just loved the idea of writing for different personalities all the time. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" I don't want to spread myself so thin that I achieve nothing. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" We're moved by emotions and characters and stories. We love that. "