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" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

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" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" As a typical creative, I am all ego and insecurity! "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" I don't want to spread myself so thin that I achieve nothing. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" Creativity has got to have some edge to it, doesn't it? "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" I was always obsessed with being a writer of some sort. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" If people know they're being sold to, you can celebrate the sell. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "