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" Each consumer has the power of their wallet and their voice. They can exercise that. "

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" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" I was always obsessed with being a writer of some sort. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" I think the best way to show appreciation for things going well is to make things better. "

" I am the most competitive person you will ever meet. "

" Caring makes you want to work harder. "

" Online is amazing, but it, in itself, is not a solution. "

" Our work can always get better, and we are constantly striving for that. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" I just loved the idea of writing for different personalities all the time. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" We don't like offending anyone. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" I'm proud to say that I'm in advertising. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Your campaign shouldn't just die the day you spend your last cent. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Under Armour is not about the Left or the Right. It's about moving forward together. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "