Get QuoteDark Inspirational Quotes App

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

Related Quotes:

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" I'm not an executive. I'm a creative person. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" We strive to do stuff that connects with people. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" Online is amazing, but it, in itself, is not a solution. "

" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" If people know they're being sold to, you can celebrate the sell. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" We work in an industry where people invent technology to avoid what we create. "

" Creativity has got to have some edge to it, doesn't it? "

" Our work can always get better, and we are constantly striving for that. "

" I really care about leaving a trail of goodness wherever we can. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" I just loved the idea of writing for different personalities all the time. "