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" We don't like offending anyone. "
David Droga
Like
Anyone
Offending
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" I'm proud to say that I'm in advertising. "
David Droga
Proud
Advertising
Say
" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "
David Droga
Sydney
Job
Advertising
" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "
David Droga
Rules
Build
Try
" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "
David Droga
Needs
Us
Nothing
" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "
David Droga
Time
Interesting
Game
" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "
David Droga
Father
World
Up
" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "
David Droga
You
Just
Sweet
" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "
David Droga
Powerful
Great
Credit
" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "
David Droga
Advertising
Television
Brand
" I think the best way to show appreciation for things going well is to make things better. "
David Droga
Way
Appreciation
Best
" Like anyone, I'm scared of failure. That drives you to work really hard. "
David Droga
Like
Failure
Hard
" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "
David Droga
Brand
Future
Great
" As a typical creative, I am all ego and insecurity! "
David Droga
Ego
I Am
Typical
" If we turn on our best, where do we go from there? "
David Droga
Best
Where
Turn
" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
David Droga
People
Creative
Want
" Your campaign shouldn't just die the day you spend your last cent. "
David Droga
Last
You
Just
" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "
David Droga
Clothing
Mother
Our
" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
David Droga
Work
Boss
Leader
" I secretly wish I had experienced advertising in the 'Mad Men' period. "
David Droga
Wish
Advertising
Period
" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
David Droga
Company
People
Say
" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "
David Droga
Good
Support
Creativity
" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "
David Droga
Words
Special
Average
" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "
David Droga
Caring
Mean
Finding
" We're moved by emotions and characters and stories. We love that. "
David Droga
Love
Characters
Stories
" I haven't lost that quest and that thirst to do something great. "
David Droga
Thirst
Great
Lost
" Creativity is a game changer. That's true of society, in advertising and in life. "
David Droga
Advertising
Society
Life
" Before the term 'viral video' came out, we used the mass media to our advantage. "
David Droga
Mass Media
Before
Used
" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "
David Droga
Think
Mind
Social Media
" We strive to do stuff that connects with people. "
David Droga
Stuff
Connects
People
" Under Armour is not about the Left or the Right. It's about moving forward together. "
David Droga
Right
Together
Moving Forward