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" Caring makes you want to work harder. "

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" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" I'm proud to say that I'm in advertising. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" I was always obsessed with being a writer of some sort. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

" Our work can always get better, and we are constantly striving for that. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" There is good business doing good. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" I think the best way to show appreciation for things going well is to make things better. "

" I strive every day to do things that make a difference. "

Make A Difference

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" We don't like offending anyone. "

" Creativity has got to have some edge to it, doesn't it? "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" If people know they're being sold to, you can celebrate the sell. "