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" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

David Droga

People

Care

Mind

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" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

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David Droga

Find

Think

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" As a typical creative, I am all ego and insecurity! "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "