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" The agency is who it is because of many, many, many chapters that needed to happen. "
David Droga
Because
Agency
Happen
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" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "
David Droga
Writing
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Where
" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "
David Droga
Out
Day
Advertising
" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "
David Droga
Results
See
Yourself
" Do something great that you really believe is great. "
David Droga
You
Something
Believe
" Generosity is as much showing your vulnerability as it is your passion for something. "
David Droga
Your
Vulnerability
Passion
" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "
David Droga
Appreciate
Weird
Moment
" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "
David Droga
Think
Mind
Social Media
" We don't like offending anyone. "
David Droga
Like
Anyone
Offending
" Creativity has got to have some edge to it, doesn't it? "
David Droga
Creativity
Got
Edge
" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "
David Droga
Want
Worthy
Society
" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "
David Droga
Long
Think
Space
" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "
David Droga
Advertising
Television
Brand
" Caring makes you want to work harder. "
David Droga
Harder
You
Work
" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "
David Droga
Advertising
World
Government
" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "
David Droga
Rules
Build
Try
" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "
David Droga
People
Care
Mind
" Like anyone, I'm scared of failure. That drives you to work really hard. "
David Droga
Like
Failure
Hard
" Under Armour is not about the Left or the Right. It's about moving forward together. "
David Droga
Right
Together
Moving Forward
" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "
David Droga
Bank
Inspiration
Once
" If we turn on our best, where do we go from there? "
David Droga
Best
Where
Turn
" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "
David Droga
You
Just
Sweet
" There is good business doing good. "
David Droga
Good
Doing Good
Doing
" I'm proud to say that I'm in advertising. "
David Droga
Proud
Advertising
Say
" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "
David Droga
Work
Smart
People
" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "
David Droga
Powerful
Great
Credit
" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "
David Droga
Believe
Ideas
Thinking
" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "
David Droga
Want
People
Office
" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "
David Droga
View
Words
Technology
" Your campaign shouldn't just die the day you spend your last cent. "
David Droga
Last
You
Just
" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "
David Droga
Now
Television
Think