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" I think the best way to show appreciation for things going well is to make things better. "

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" If you don't have reservations, you're a fool. You can't go blind into something. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" Do something great that you really believe is great. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" I'm not an executive. I'm a creative person. "

" Online is amazing, but it, in itself, is not a solution. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" I don't want to spread myself so thin that I achieve nothing. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" We're moved by emotions and characters and stories. We love that. "

" We strive to do stuff that connects with people. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" I just loved the idea of writing for different personalities all the time. "

" Our work can always get better, and we are constantly striving for that. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "