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" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

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" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

David Droga

Rules

Build

Try

" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" Our work can always get better, and we are constantly striving for that. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

David Droga

Failure

Hard

" There is good business doing good. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

David Droga

Find

Think

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" If we turn on our best, where do we go from there? "

" If people know they're being sold to, you can celebrate the sell. "

" I am the most competitive person you will ever meet. "

" Do something great that you really believe is great. "

" I've worked around the world. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" Online is amazing, but it, in itself, is not a solution. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" The greater the pressure and expectation, the more I relish the opportunity. "

David Droga

Expectation

Opportunity

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

David Droga

Needs

Nothing

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" Creativity has got to have some edge to it, doesn't it? "

" We don't like offending anyone. "

David Droga

Anyone

Offending

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "