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" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

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" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" I was always obsessed with being a writer of some sort. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" I'm proud to say that I'm in advertising. "

" I think the best way to show appreciation for things going well is to make things better. "

" Your campaign shouldn't just die the day you spend your last cent. "

" Do something great that you really believe is great. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" I don't want to spread myself so thin that I achieve nothing. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" Do the work you believe in - if there's an authentic reason for doing it. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" Creativity has got to have some edge to it, doesn't it? "

" I just loved the idea of writing for different personalities all the time. "