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" We're very much an advertising agency, but it's not about creating ads as we know it. "

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" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" I think the best way to show appreciation for things going well is to make things better. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" I haven't lost that quest and that thirst to do something great. "

" I don't want to spread myself so thin that I achieve nothing. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" I'm not an executive. I'm a creative person. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" Our work can always get better, and we are constantly striving for that. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" There is good business doing good. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "