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" Our work can always get better, and we are constantly striving for that. "

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" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" Caring makes you want to work harder. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" If we turn on our best, where do we go from there? "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" I'm proud to say that I'm in advertising. "

" I haven't lost that quest and that thirst to do something great. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" There is good business doing good. "

" If people know they're being sold to, you can celebrate the sell. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" Online is amazing, but it, in itself, is not a solution. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "