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" Online is amazing, but it, in itself, is not a solution. "

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" The agency is who it is because of many, many, many chapters that needed to happen. "

" I'm proud to say that I'm in advertising. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" We strive to do stuff that connects with people. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" There is good business doing good. "

" Our work can always get better, and we are constantly striving for that. "

" I'm not an executive. I'm a creative person. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" We don't like offending anyone. "

" Caring makes you want to work harder. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" I strive every day to do things that make a difference. "

Make A Difference

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" Do something great that you really believe is great. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "