Get QuoteDark Inspirational Quotes App

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

Related Quotes:

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

David Droga

Good

Support

Creativity

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" I haven't lost that quest and that thirst to do something great. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" We work in an industry where people invent technology to avoid what we create. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" I just loved the idea of writing for different personalities all the time. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" The greater the pressure and expectation, the more I relish the opportunity. "

David Droga

Expectation

Opportunity

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" Sometimes the best ideas will come in the least inspiring places. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" If people know they're being sold to, you can celebrate the sell. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

David Droga

Find

Think

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "